The reaction was swift, with some fans questioning why the BTS members would publicly associate themselves with artists who have faced serious controversies. But why exactly has this particular appearance become such a talking point?
Chris Brown shares new photo with BTS’ J-Hope and Namjoon after they attended his tour with Usher. pic.twitter.com/LXs1lkTici
— Pop Base (@PopBase) August 13, 2026
Why are BTS fans angry?
At the centre of the backlash are Usher's connection to Sean 'Diddy' Combs and Chris Brown's history of violence and legal controversies.
Usher has a longstanding professional and personal connection with Combs. He was signed to LaFace Records as a teenager, but was later sent to New York to live with Combs, who became an early mentor. Combs also served as co-executive producer on Usher's 1994 debut album. Usher has spoken about that period several times over the years, including describing his experience of living with Combs as “pretty wild.”
Usher Usher Usher ð¶
— NamuKoreeâââ LAMRON seeing Bangtan in T.O. ð (@KoreeNamu) August 13, 2026
Usher baby ð¶
JK + Usher on the screens. Fun was had! pic.twitter.com/M4FmdxHI7T
The issue became particularly sensitive this year because of Usher's comments about Combs following the latter's criminal conviction. In a March 2026 interview with Forbes, Usher was asked about his former mentor and said he had “nothing negative to say” about Combs because his personal experience was different from what the public had seen. He praised Combs' influence on hip-hop and Black entrepreneurship, described him as a mentor and said, “that's why I see him as legacy.” He also added, “I put respect on his name.”
Then came Chris Brown.
In 2014, Brown pleaded guilty to a separate misdemeanour assault charge involving a man outside a Washington hotel. In July 2026, he pleaded guilty in the UK to affray relating to a 2023 nightclub incident involving music producer Abraham Diaw. More serious assault charges were dropped after the plea, and Brown is due to be sentenced in October.
Netizens' Reactions
One X (formerly Twitter) user wrote, “Of course they’re friends with that woman beater & assaulter. Horrid men ew.” Others questioned why BTS members, particularly given the group's history of messages around self-worth and empowerment, would publicly associate with Brown and Usher.
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Another user pointed towards their 'perfectly curated image' and expressed, "No I mean seriously, this has been a rough week as an army..bts were getting so praised for their grammy boycott decision and then gemini collab and chris brown concert happened within a week..bts' 'woke' image curated by Bang PD has been long since over...i always knew they never really were 'activists and feminists' and it was just their +ve marketing but this is genuinely disappointing (sic)"
Watch them be more mad at BTS than the main abuser who’s still holding concerts and the people are still attending the concert lol.
— Bardibardi â· (@Bardibardi66341) August 13, 2026
Why is this hitting BTS particularly hard?
A couple of years ago, Pixel Project, a non-profilt organization had named Namjoon among 16 Make Role Models Helping to Stop Violence Against Women. The band leader also calls himself a feminist and had enrolled in women and gender studies courses after some of his early lyrics were called out for being misogynistic. That has made some fans particularly sensitive to associations they see as contradicting those values.
The criticism has also been amplified because BTS' fandom is not monolithic. While a section of ARMY will defend the members against almost any criticism, another section has become increasingly vocal about holding them accountable.
This is not the first time they have faced criticism from their fandom. The South Korean boy band have previously faced criticism from fans and netizens over their perceived silence on the Israel-Gaza war and their associations with companies and public figures that some supporters view as connected to Israel.
In May 2024, BTS were included in the #Blockout2024 campaign, an online movement that called for celebrities perceived as silent on Gaza to be blocked or unfollowed. The backlash also produced a debate within ARMY itself. Some fans argued that BTS should use their platform to speak about Palestine, while others defended the members and pointed to their military service at the time, as well as the distinction between BTS and decisions made by their agency, HYBE.
Some fans defended the singer by pointing out that Coca-Cola Korea is operated locally by LG Household & Health Care and arguing that V's endorsement should not automatically be interpreted as political support.
@BTS_twt taehyung, i urge you and your members to stop promoting coca-cola, a huge brand that is actively funding the genocide of Palestinians and their children in palestine. this company is also on the BDS priority boycott list. ð https://t.co/MSUg1YiP7Y pic.twitter.com/CXYEMNgXci
— maro á°Ã°»| FREE PALESTINE (@admirerOx) July 30, 2025
Jungkook and Starbucks
Nevertheless, the controversy became part of the wider consumer boycott movement, particularly in countries where support for Palestine was strong. When Jungkook was seen with Starbucks, some fans criticised him for appearing to ignore the boycott. The same larger debate resurfaced repeatedly: should BTS members be expected to research the political and corporate histories of every brand they use or endorse, particularly given their enormous global reach?
Tae is the brand ambassador for Coca-Cola Korea & Jungkook was seen holding that coffee. Neither of these actions means they are endorsing Coca-Cola Israel or Starbucks Israel.
— DIVINE (@divine_0613) August 2, 2025
Because Coca-Cola & Starbucks both operate on franchise models, which means:
So, what is the BTS controversy really about?
For some, RM and J-Hope attending a concert featuring Usher and Chris Brown is simply two musicians enjoying music and meeting artists they admire. For others, the public nature of the appearance, the photos with Brown and Usher's recent defence of Diddy make the association uncomfortable.
And because BTS have spent years cultivating a relationship with their audience that goes far beyond music, some fans believe that relationship comes with a certain degree of accountability.
Also Read: BTS’ Kim Taehyung Opens Up About Losing 70% of His Hearing Power
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