Korean entertainment giant CJ ENM is significantly expanding its presence in India. The studio has signed a multi-year distribution deal that will bring more than 100 Korean shows to Indian audiences over the next two years, making many of its biggest titles available on Prime Video.
The rollout will begin with 26 new CJ ENM originals, while several acclaimed titles from the studio's existing catalogue will also be added during the partnership. All titles will be available with English subtitles and Hindi, Tamil and Telugu dubbing.
Leading the slate is Yumi's Cells Season 3, the latest chapter of one of Korea's most successful drama franchises. Based on the hit webtoon of the same name, the series follows Yumi as viewers get an inside look at her emotions through animated "cells" representing different aspects of her personality. The previous two seasons received widespread acclaim for blending romance, comedy and animation in a unique format, with the third season continuing Yumi's journey with a new phase in her personal and professional life.
Another major title is The Legend of Kitchen Soldier, an action-comedy that follows a former elite soldier who unexpectedly finds himself working in the culinary world, combining high-stakes action with food and humour. The series has attracted attention for its ambitious production scale and genre-blending storytelling.
The lineup also includes Filing for Love, a romantic drama that became a global streaming success after topping charts in more than 100 countries. Another highly anticipated addition is My Bias, My Boss, a workplace romantic comedy centred on a devoted K-pop fan whose life takes an unexpected turn when her idol becomes her boss, leading to a series of humorous and heartwarming situations.
Alongside the new releases, viewers in India will also get access to several popular library titles, including Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and the first two seasons of Yumi's Cells. The deal also includes celebrated Korean dramas such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among many others.
The collaboration builds on the existing global partnership between Prime Video and CJ ENM, reflecting the growing demand for Korean content in India.
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